Personal injury is about to
invert.
The 33% contingency was rent on a paralegal answering the phone at 4am Saturday. Mighty just settled soft-tissue claims with AI and no lawyer. EvenUp's $2B valuation came from selling the demand letter without the firm. Be the firm that absorbs the funnel — AI Employees under your bar number — not the firm that loses to a chatbot.
Your $40K/mo Google Ads spend buys ~250 PI leads.
You're answering ~40%.
The other 150 leads — voicemail at 7pm, hold queue at noon, Spanish-only at 2am — go to whichever firm picks up first. At a blended PI case value of $25K-$500K, that's real money walking out the door every single week.
From phone call to complete case file.
Rex sends the caller a secure upload link the moment the call ends — and during a Live Incident Coaching call, photos can MMS into the dashboard mid-conversation. Police report, scene photos, vehicle damage, insurance card — every one is categorized and signed-URL-protected.
Platinum and Gold leads receive an SMS with a magic link to a typed-signature retainer. Your contingency rate. Your firm name. The signed PDF lands in the matter file before they get home from the ER.
Every classified lead also gets a dollar-range estimate ($25K–$75K, $250K–$1M, etc.) — computed deterministically from case type × severity × treatment × jurisdiction medians. Triage decisions in one glance.
Every PI lead becomes a complete, signed case file.
In about 7 minutes.
Rex follows the same eight-question flow your senior intake paralegal would — except it's 4am on a Saturday and the client gets answered first.
Coaching
Every call gets scored.
The Platinum cases find your phone in 30 seconds.
Rex scores every intake on injury severity, liability clarity, treatment status, insurance availability, and statute timing. The score determines routing — so a wrongful-death case never sits in a paralegal queue overnight.
Spanish-native intake.
Not translation.
Spanish demographics make up 38% of the California PI TAM. Rex handles the full conversation flow in Spanish — accent and idiom calibrated, not translated word-for-word. No “press 2 for Spanish.” No callback tomorrow. The moment a Spanish-speaking caller dials in, they're in their language with someone who can take the case.
From intake to settlement, supervised by your attorneys.
Rex captures the lead. The AI Employees do the work — your attorneys sign off. Every claim is sourced; every dollar figure is anchored to the chronology.
Upload medical records and Rex generates a timeline + ICD-10 + causation analysis with provenance back to source docs. Your paralegal reviews; the attorney approves.
Carrier name, policy number, demand amount in. Rendered PDF out — sourced narrative, citation-enforced damages, comparable verdicts pulled from your settlement database.
Medicare, Medicaid, ERISA, hospital liens — each with status, amount claimed vs. negotiated, projected reduction. Disbursement math knows which liens to pay first.
Inbound offer parsing, counter generation with chronology citations, 3-round stalemate detection. Scaffold shipped today; the auto-send loop is per-state UPL-gated and ships Q4 2026 — until then attorneys trigger sends manually.
Settlement breakdown: attorney fee, liens, case costs, client net. Stripe Connect destination configured today — automated bank transfer ships Q4 2026 once the per-state IOLTA banking partners are signed.
The case you can't take, handled.
Bronze-tier leads — soft tissue, sub-$25K, the cases that don't pencil out at 33% contingency — used to be a polite no. Now they're a referral fee. RexRuby Direct picks up where your firm declines: AI does the work under a partner attorney's supervision (Arizona ABS structure, Utah sandbox), the client keeps more of their settlement, and your firm collects 25% of our take. The cases SettleAI / Mighty would otherwise capture, you participate in instead.
The reason firms switch from Smith.ai.
Built for litigation, not lead-gen.
Personal injury intake touches three live wires: TCPA, FCC AI rules, and state recording-consent law. Most generic answering services treat compliance as a checkbox. We treat it as the product.
TCPA opt-out
Express written consent captured at intake. Opt-out honored across phone, SMS, and email within 60 seconds — fully logged.
FCC AI disclosure
Every call opens with the FCC-required AI identification. Caller can opt to a human at any moment.
Two-party recording consent
Thirteen two-party-consent states (CA, CT, DE, FL, IL, MD, MA, MI, MT, NV, NH, PA, WA) trigger an explicit consent prompt with a paused yes/no — auto-detected from the firm’s state of registration. Every disclosure is written to the pi_consent_log table for bar-complaint defense.
UPL guardrails
Rex never gives legal advice. Every script is attorney-reviewed. The model is hard-coded to refer legal questions to your team.
Audit log on every consent
Every TCPA opt-in, recording consent, and disclosure is timestamped, voiceprint-stamped, and exportable for litigation.
Conflict-of-interest screening
Every PI lead is auto-checked against the firm's existing book and the broader RexRuby network — duplicate intakes, opposing-party matches, cross-firm collisions all surface as a banner before triage. ABA Model Rule 1.7 in code, not policy.
Notice-of-claim detection
Government-defendant calls (city bus, transit, police vehicle, postal truck) auto-flag with the state-specific Tort Claims Act deadline. TN's 14-day window is just as protected as CA's 6 months — the matrix is in lib/legal/notice-of-claim.ts and grows with each new statute.
Signed retainer flow
After classification, the client receives a magic-link SMS to a typed-signature retainer page. Signed PDF lands in your case file. No paralegal chasing signatures over text.
Drops every signed intake straight into your CRM.
Your paralegals open Filevine, the case is already there — with the recording, the consent log, the score, and the routing decision attached.
The math, stacked against the alternatives.
Smith.ai is built for general business. In-house intake is built for 9-to-5. RexRuby is built for personal injury — every script, every score, every transfer rule.
Premium pricing for a premium vertical.
One signed case pays for the year.
Send us your last 30 days of call logs.
We'll show you what slipped through.
We'll audit every missed call, ghosted voicemail, and after-hours hang-up — score them against your firm's case-value bands, and show you what you actually left on the table last month. Free. No pitch deck. No commitment.
The next case just called.
Rex answered first.
AI Intake Infrastructure for Personal Injury. Live in 20 minutes. 7-day free trial.