Rex Shield + Ruby Lifetime

Proactive client communication.
Clients for life.

Rex Shield keeps every client informed with AI-generated status updates at every milestone. Ruby Lifetime turns every resolved case into a lifetime of cross-practice referrals and ongoing revenue.

Rex Shield

Client communication, automated.

Top firms differentiate with proactive communication — Rex Shield automates it

Proactive Status Updates

Rex Shield monitors case milestones and sends personalized updates automatically: "We received the police report on March 15 and sent the demand letter March 20. Next step: insurance company response within 30 days." Clients stay informed without extra work for your team.

Client Satisfaction Monitoring

Rex Shield analyzes client communications and flags opportunities to strengthen the relationship. Your team gets a priority alert so they can respond promptly and keep satisfaction high.

Monthly Case Health Report

Every month, attorneys get a dashboard showing communication health scores, cases that would benefit from a touchpoint, and overall client satisfaction trends.

See Rex Shield in action

A 60-day case timeline — proactive updates at every milestone, every client kept informed.

Day 1Case opened

Welcome email sent automatically with case overview, team intro, and communication expectations.

Day 14Proactive update sent

Scheduled 14-day check-in triggered. Status update auto-sent: "We received the police report and sent the demand letter. Next step: insurance response within 30 days."

Day 28Client replied with question

Routed to attorney with AI-suggested response. Response time: under 4 hours.

Day 45Demand letter sent

Client notified with milestone update: "Great news — your demand letter was sent today. We'll follow up if we don't hear back within 30 days."

Day 60Settlement offer received

Priority alert to attorney + client notification. Case health score: 98/100.

Ruby Lifetime

One client. Seven legal needs.
A lifetime of revenue.

A PI client today needs estate planning in 5 years, a divorce attorney in 7, a business lawyer when they start a company. Ruby knows — and routes every future need.

The Client Journey

One car accident client generates six referrals across a decade.

Year 0Car accidentPI attorneySIGNED
Year 2Bought a houseReal estate attorneyREFERRED
Year 3Started a businessBusiness attorneyREFERRED
Year 5Had a childEstate planning attorneyREFERRED
Year 7DivorceFamily law attorneyREFERRED
Year 10Workers comp claimEmployment attorneyREFERRED

Ruby’s Referral Triggers

How Ruby detects life events that create legal needs.

Public Records Monitoring

Property purchases, business filings, marriage licenses, court records — Ruby watches them all.

Behavioral Signals

Website visits, email engagement, content downloads — digital body language that signals a legal need.

Calendar Triggers

Birthdays, anniversaries, statute deadlines, policy renewals — time-based events that create opportunities.

Attorney-Initiated

One-click referral from the attorney dashboard. Heard something in a meeting? Route it instantly.

One-Click Referral

Ruby makes referring cases to other firms effortless. One click. Rex qualifies the new case. The right firm in the network gets a warm, pre-qualified handoff. You earn a referral fee. The client gets a seamless experience.

The Numbers

Without Ruby

0referrals from past clients
$0residual revenue
0post-case engagement

With Ruby

5-7referrals per client lifetime
$12,000+residual revenue per client
100%retention — every client is a client for life

Every past client has future legal needs.
Ruby connects them back to you.