The patient you already have is worth 5x the one you're trying to acquire.
Ruby turns one-time visits into lifetime patients. Automated follow-ups, recall campaigns, cross-service recommendations, and re-engagement sequences — all running while you focus on care.
Get the full value from every patient you acquire
Ruby helps practices keep the majority of patients coming back consistently.
Average cost to acquire a single new patient through marketing. Ruby maximizes that investment.
Practices using Ruby see patients return for multiple visits, not just one.
Engaged, retained patients become your strongest source of new referrals.
From first visit to lifetime patient
Patient completes their first appointment. Ruby begins the retention sequence.
"How are you feeling after your visit? Here are your care instructions and our direct line."
Automated recall based on treatment type: cleaning, check-up, follow-up, or lab review.
Ruby identifies adjacent services the patient may need based on their profile and visit history.
Personalized birthday message with a special offer or wellness reminder. Keeps your practice top of mind.
For patients approaching 12+ months since their last visit: a warm, personalized outreach to welcome them back.
The right message at the right moment
Ruby monitors patient profiles and external signals to trigger perfectly timed outreach — no manual work required.
Recall Due Dates
Automatic scheduling outreach when a patient is due for a follow-up, cleaning, annual exam, or booster.
Birthday & Anniversary
Personalized messages on birthdays and patient anniversaries with your practice. Includes wellness reminders.
Seasonal Services
Flu shots in fall, allergy season prep in spring, skin checks in summer. Ruby sends the right message at the right time.
Life Events
New baby, insurance change, relocation nearby — Ruby detects life events that create healthcare needs and reaches out.
Surface the right service at the right time
Ruby analyzes visit history, patient demographics, and treatment patterns to identify and recommend services across your practice.
Before Ruby vs. after Ruby
Before Ruby
After Ruby
Your patients want to come back.
Ruby makes sure they do.
Turn every first visit into a relationship that lasts years. Rex handles intake, Ruby keeps patients engaged — you focus on care.