Pricing · aligned with your revenue

Pay for what
actually gets recovered.

Plans from $199/mo. 1% only on revenue Rex directly recovers, with per-tier caps. Annual plan saves 17%. If we don't recover $1,000 in 90 days, every performance fee is refunded.

Get StartedCalculate your ROI ↓
ROI Calculator — your numbers

How much is
sitting on the table?

Adjust the sliders to match your practice. The model uses conservative recovery rates: Rex captures ~28% of after-hours leads, reschedules ~35% of no-shows, and Ruby reactivates ~22% of lapsed clients.

Appointments / week40
Average ticket value$180
No-show rate24%
Client lapse rate (90 days)35%
Monthly revenue recoverable
After-hours leads recovered$3,901
No-show reschedules$2,601
Lapsed client reactivations$715
$7,217
estimated monthly recovery
$471
total monthly cost
15.3x
return on investment
$72
performance fee (1%)
Get Started
Plans

Six tiers.
One right fit.

Rex and Ruby always come as a bundle. Your tier is determined by your vertical — solopreneurs stay lean, med spas align on performance, medical offices and legal firms get flat predictable billing.

All tiers offer annual billing at 17% off. Medical, Legal, and Finance are flat-rate — no performance fee.
Solopreneur
$199
/mo · + 1% recovered · cap $1,000/mo
Coaches · trainers · barbers · lash techs
24/7 AI booking agent (Rex)
Retention engine (Ruby)
No-show recovery
SMS + Instagram DM
Google Calendar
Get Started
Service Business
$299
/mo · + 1% recovered · cap $2,000/mo
Real estate · home services · auto · B2B
24/7 AI lead capture (Rex)
Retention + follow-up (Ruby)
No-show recovery
SMS + Webchat
CRM-style client tracking
Get Started
Med Spa / Clinic
Most popular
$399
/mo · + 1% recovered · cap $3,000/mo
90-day guarantee · switch to annual to save 17%
24/7 AI booking agent (Rex)
Full retention engine (Ruby)
Behavioral triggers + campaigns
No-show recovery & waitlist
Birthday · NPS · win-back
Multi-location dashboard
All 7 channels + 8 platforms
Mass Retail
Coming Soon
$499
/mo · + 1% recovered · cap $2,000/mo
Franchise · chain · multi-location retail
24/7 AI sales & service agent
Multi-location rollup dashboard
Automated promotions (Ruby)
Full channel suite (7 channels)
Advanced analytics
Join waitlist
Medical / Dental ⚕
$999
/mo · flat rate · no performance fee
Medical offices · dental practices · clinics
HIPAA-compliant patient AI
Document intake (ID + insurance)
HIPAA BAA included
Appointment recovery & recall
Care gap follow-up
SMS · Voice · Webchat
BAA included →
Get Started
Legal / Finance
$999
/mo · flat rate · no performance fee
Law offices · lending · financial services
24/7 AI lead capture (Rex)
Lead pipeline dashboard
Intake form builder
Document collection
SMS · Voice · Webchat
Dedicated onboarding
Get Started
90-day guarantee

Recover $1,000 or
every fee is refunded.

If RexRuby doesn't recover at least $1,000 in attributable revenue in your first 90 days, we refund every performance fee. No questions. No conditions.

Get Started
01Deploy Rex + Ruby in under 24 hours
02First recovery typically within the first week
03Dashboard tracks every attributed dollar
04Miss $1,000 in 90 days → full performance fee refund
Your closest competitor

RexRuby vs. a full-time front desk employee.

Your front desk is great. But they go home at 6pm, can't handle three conversations at once, and can't follow up with every lapsed client on a schedule. That's the gap RexRuby fills.

Front Desk Employee
$4,200
/ month avg — California FTE
Salary: $2,800–3,400/mo
Benefits + payroll tax: +$900–1,400/mo
Missed after-hours calls: unquantified
PTO, sick days, turnover costs
Can handle 1 conversation at a time
Logs off at 6pm
vs
RexRuby · Rex + Ruby
$399
/ month flat + 1% on revenue Rex recovers
No salary, no benefits, no payroll tax
Answers every lead — 24/7/365
Handles unlimited simultaneous conversations
No PTO, sick days, or turnover
Books, recovers no-shows, reactivates — automatically
Setup in under 24 hours
Capability
Front Desk
RexRuby
Answers inbound leads
During office hours only
24/7 — under 60 seconds
After-hours bookings
✗ Lost
✓ Captured and booked
Simultaneous conversations
1 at a time
Unlimited
No-show recovery
Manual follow-up (if any)
Automatic — within 7 min
Lapsed client reactivation
Manual campaign or never
Ruby fires at day 45 & 90
Birthday outreach
Manual or forgotten
Automatic — 7 days early
Post-visit review requests
Manual or not done
Automatic — 24h after visit
Instagram / webchat / email
Rarely monitored after 6pm
All channels — always on
Brand voice consistency
Depends on the person
Brand Voice Memory — locked
Revenue attribution dashboard
✓ Every dollar tracked
Monthly cost
~$4,200/mo avg
$399/mo + 1% recovered · cap $3k

RexRuby doesn't replace your front desk — it covers everything they can't.

See the ROI for your practice
Everything that's included

Rex + Ruby · full feature breakdown.

Rex — Inbound & Recovery
24/7 SMS booking agent
Rex answers every text, qualifies leads, and books appointments
Inbound voice AI
Rex answers calls, detects language, books appointments over voice, or routes to staff.
Instagram DM replies
Rex replies to DMs and moves followers toward booking
Facebook Messenger
Rex handles Messenger conversations automatically
Webchat widget
Embed Rex on your website — answers questions and books live
No-show recovery
Fires within minutes of a missed appointment — offers two rebook slots
Multi-language support
Rex detects client language and responds in kind — 9 languages including Spanish, French, Arabic, Vietnamese, German, Farsi, Hebrew, and more.
Custom agent name
Name Rex anything — Alex, Aria, Jordan, or keep Rex
Real dedicated phone number
Your own local number in your area code
Smart upsell after booking
After confirming an appointment, Rex makes a second AI call suggesting a complementary service from your menu.
Ruby — Retention Engine
Lapsed client reactivation (45+ days)
Ruby detects silence and reaches out with a personalized message
Birthday outreach (7 days early)
Timed messages with a booking link and optional offer
Post-visit review request (24h)
Triggered after every appointment — builds your Google review count
No-show follow-up sequence
Day 3 follow-up if Rex's same-day recovery didn't rebook
New client welcome nurture
First visit → relationship sequence starts automatically
Win-back (90+ days lapsed)
Deeper reactivation for high-value clients who went quiet
Campaign generator
AI-written campaigns for any segment — send now or schedule
Brand Voice Memory
Every message sounds like you, not a robot
Platform & Integrations
Acuity / Squarespace scheduling
Rex reads availability and writes bookings directly
Jane App
Full two-way webhook integration
Vagaro, Mindbody, Zenoti
Appointment event sync for Ruby triggers
Google Calendar
Read-only availability for booking flow
Attribution dashboard
Every dollar Rex recovers is tracked and shown
Client LTV tracking
See lifetime value, visit frequency, churn risk per client
NPS collection
1-5 star rating after every visit — shown in dashboard
CSV client import
Bulk import from any platform — Ruby starts working immediately
HIPAA-aware audit log
Full activity log for compliance
Common questions
What counts as recovered revenue?

Revenue Rex directly generates — after-hours leads that wouldn't have been captured, no-shows Rex reschedules, and cancellations Rex saves. If a staff member or another system closes the booking, no fee applies. Attribution is tracked per-conversation in your dashboard.

How is the 1% fee calculated?

1% of the appointment value for every booking Rex directly closes. Tracked per-conversation, shown in your dashboard in real time. Ruby's plan is flat — no performance fee applies to retention.

Can I start with just Rex or just Ruby?

RexRuby is a single bundle — Rex and Ruby are designed to work together as a complete revenue loop. Solopreneur starts at $199/mo ($165/mo annual), Service Business $299/mo ($248/mo annual), Med Spa/Clinic $399/mo ($331/mo annual), Mass Retail $499/mo ($414/mo annual, coming soon), Medical/Dental $999/mo ($829/mo annual) flat, and Legal/Finance $999/mo ($829/mo annual) flat. All tiers save 17% with annual billing.

What integrations does RexRuby support?

Vagaro, Mindbody, Jane App, Boulevard, Zenoti, Acuity, and Google Calendar. Rex reads live availability and writes appointments directly — no double-entry for your team.

How long does setup take?

Under 24 hours for most practices. Connect your booking platform, answer 5 questions about your brand voice, and Rex goes live with a dedicated local number.

What if I cancel?

Month-to-month. Cancel any time. No contracts, no lock-in. Your client data is always yours.

Custom AI Agent Package

Need something
fully bespoke?

White-label agent personas, custom integrations, multi-brand deployments, or an AI-first CS team built around your workflows. We design it, train it, and run it.

Contact us →or email hello@rexruby.ai
White-label personasCustom integrationsMulti-location deploymentsDedicated SLABrand-trained voice modelsFranchise rollouts