Ruby · Relationship Engine

Day 44: the moment
that decides everything.
Ruby keeps them coming back.

Ruby reads the behavioral signals that predict a client's next move — and reaches out at the perfect moment to bring them back in.

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Ruby · Client Intelligence · Riverside Aesthetics
Idle
SM
Sarah M.
44 days since last visit
Monitoring
JK
Jennifer K.
Birthday: Feb 28th
Monitoring
MT
Marcus T.
No-showed last Tuesday
Monitoring
LR
Lisa R.
First visit 14 days ago
Monitoring
DC
David C.
3-star review detected
Monitoring
5 clients · Triggers detected
Day 44
the retention window Ruby owns for you
data from millions of appointments
We analyzed millions of appointments. Day 44 is the pivotal retention moment. Not Day 30. Not Day 60. Day 44. Ruby reaches out at exactly the right time.
$4.2M
recovered across 50+ businesses
5.4% response rate
Industry average response rate: 0.8%. Ruby gets 5.4%. Because every message is personal, timed, and written in your voice — not a blast.
0
staff messages needed per month
fully automated
Ruby handles every follow-up, every review request, every re-engagement. Your team stays focused on the clients in the chair.
What Ruby Watches

Campaign outcomes,
not campaign types.

Ruby doesn't send blasts. She watches what each client actually did — and writes the exact message that keeps them engaged. Brand Voice Memory means Ruby writes like you, not a robot. Every trigger is earned. Every message is personal.

Day 44 Re-Engagement
We analyzed millions of appointments. Day 44 is the key retention window. Ruby reaches out on Day 42 — right when a warm message makes all the difference.
No-Show Recovery
Every open slot is an opportunity. Ruby reschedules 34% of no-shows automatically. Warm tone, two new times, 3 days later.
Cancellation Re-Booking
48 hours after cancellation, Ruby checks in. "Hey Sarah, no worries about Tuesday. Want to grab Thursday instead?" Keeps the relationship warm.
New Client Nurture
First visit to regular in 3 messages over 2 weeks. "Hope you loved your first visit — most clients see the best results with a follow-up in 4 weeks."
Birthday & Anniversary
"Happy birthday, Sarah! Your usual blowout is on us this week." That's Ruby. Personal. Timed. Effective. The kind of touch that builds loyalty on autopilot.
Post-Visit Review Loop
24hrs after: "How was it?" Good → Google link. Needs attention → owner alert only. 5.4% response rate vs. 0.8% industry average.
$4.2M Recovered
Across 50+ businesses. "You're one visit away from a free add-on." Timed precisely. Personal, not a blast. Revenue that comes back on its own.
Brand Voice Memory
Ruby learns your voice from 5 past messages. Reads the last 8 before writing the next one. Never repeats a phrase or offer. Zero setup beyond that.
Setup

Ruby learns your voice
from 5 past messages.
Zero setup beyond that.

01
Connect your booking platform
Ruby reads your client list, visit history, and appointment data. Works with Vagaro, Mindbody, Jane App, Google Calendar, and more.
02
Answer 5 questions about your voice
Services, pricing, personality, what makes your business different. Ruby writes like you — not like a robot.
03
Ruby maps your client base
Every client gets a relationship profile. Lapsed, VIP, new, no-show, birthday this month. Ruby knows them all.
04
Triggers fire automatically
No-show follow-up, lapsed re-engagement, post-visit review requests, birthday messages — Ruby handles it all, every day. Ruby matches the language the client prefers — responding in Spanish, French, Arabic, or any of the 9 supported languages automatically.
05
Ruby can also follow up via voice call
Same warm tone, same timing rules, same language detection — delivered as a voice call when a text alone isn't enough.
06
You see every conversation
Dashboard shows exactly what Ruby sent, who responded, and what revenue came back. Full visibility, zero effort.
Revenue Growth

Campaigns as stories.
Not spreadsheets.
Not blasts.

Ruby identifies the clients most ready to come back and writes three campaign variants in your voice. $4.2M recovered across 50+ businesses. 5.4% response rate where the industry averages 0.8%. You pick one and send.

Re-Engage 60+ days23 clients
No-Shows Unrescheduled8 clients
High-Value Ready to Return5 clients
Ruby wrote 3 variants · Re-Engage 60+ days
Send to 23 clients
Variant A

Hey [name] — it's been a couple months since your last Botox with [provider]. Your results are probably ready for a refresh. I have a couple spots this week if you want first look. 💉

Selected
Variant B

[name], just checking in — you're right around the time most clients come back for a touch-up. No pressure, just wanted you to have first access before the week fills.

Variant C

Hi [name] 👋 It's been a while! [provider] mentioned missing you. Two spots left this Thursday and Friday if either works.

Variant A → 23 clients ready to return · est. $4,600 in bookings
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Drop your email — we'll show you exactly how many clients Ruby would re-engage and what she'd say to bring them back.