Technology

The stack behind
the magic.

Rex and Ruby aren't chatbots bolted onto your business. They're a purpose-built AI stack — conversation engine, multi-channel messaging, real-time booking, and retention intelligence — designed from the ground up for service businesses.

AI Engine

Conversation intelligence that sounds like you

Rex and Ruby run on a proprietary conversation engine fine-tuned for service businesses. It reads your past messages, matches your tone, detects intent — booking, question, objection — and responds in your voice. Not a chatbot. Not a script. A teammate.

18s
Avg response time
9
Languages supported
3x
Message variants per campaign
Channels

Seven channels. One inbox. Zero missed leads.

SMS, email, Instagram DM, Facebook Messenger, webchat, WhatsApp, and voice — all routed to a single conversation thread. A lead messages on Instagram at 11 PM Saturday. Rex answers in 18 seconds. You see it in one place Monday morning.

7
Channels connected
24/7
Always-on coverage
99.97%
12-month uptime
Booking Engine

Rex books directly into your calendar

Rex reads live availability from your booking platform — Vagaro, Acuity, Jane, Mindbody, Boulevard, Google Calendar, or the free RexRuby Calendar — and writes confirmed appointments directly. No "someone will call you back." No double-booking. No human needed.

10+
Platforms supported
0
Double-bookings
55%
No-show recovery rate
Retention Engine

Ruby catches clients before they drift

Day 44 is the cliff. That's when most clients stop coming back — not because they're unhappy, but because life gets busy. Ruby watches every client, detects the drop-off window, and sends a personal check-in that sounds like you wrote it. 5.4% come back. Industry average: 0.8%.

Day 44
Churn detection window
5.4%
Reactivation rate
6
Automated triggers
99.97%
Uptime (12-month avg)
Multi-region, auto-failover
<200ms
API response time
Edge-optimized routing
0
Data shared with third parties
Your data stays yours
256-bit
AES encryption
At rest and in transit
Built-in compliance

Compliant by default.
Not bolted on.

TCPA compliant

Opt-in verification, instant STOP processing, consent tracking on every message.

HIPAA ready

PHI detection, encrypted storage, BAA included. Medical and dental tiers are compliant from day one.

A2P 10DLC registered

Carrier-approved messaging. No spam filters. No blocked numbers. Your messages actually arrive.

SOC 2 infrastructure

Multi-region deployment, encrypted at rest and in transit, audit trails on every conversation.

How it works

Lead comes in. Revenue comes out.

01

Lead reaches out

SMS, Instagram, webchat, email — any channel, any hour.

02

Rex responds in 18s

Detects intent, answers questions, and books the appointment.

03

Client shows up

Confirmation + reminder sent. 55% of no-shows get rebooked.

04

Ruby retains

Day 44 check-in brings them back. 5.4% rebook automatically.

See the stack in action.

Text Rex right now. Watch him respond in 18 seconds. Then sign up and go live in 10 minutes.