SMS Opt-In & Consent Disclosure

Effective: March 2026  ·  Last Updated: March 16, 2026

This page describes how consumers opt in to receive text messages from businesses that use the RexRuby platform. RexRuby powers two AI agents — Rex (inbound booking) and Ruby (retention & follow-up) — on behalf of service businesses across the United States.

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See it in action: View the live interactive opt-in form demo — the exact consumer-facing booking form with SMS consent checkbox that RexRuby-powered businesses deploy on their websites.

Key Disclosures — Read Before Opting In
✓You will receive automated text messages from the business you contacted or signed up with.
✓Message types include: appointment confirmations, reminders, no-show follow-ups, post-visit check-ins, reactivation outreach, birthday offers, and review requests.
✓Message frequency varies: typically 1–8 messages per month per business.
✓Message and data rates may apply. Consult your carrier for details.
✓Reply STOP at any time to opt out. Reply HELP for assistance.
✓Your consent is not a condition of purchase.
✓Your phone number is never sold to third parties.

How Consumers Opt In

Consumers provide consent to receive text messages from a RexRuby-powered business through one or more of the following clearly documented mechanisms. Consent is always obtained before any messages are sent.

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Opt-In Method 1
Consumer-Initiated Text Message

When a consumer sends the first text message to a business's RexRuby-powered phone number, they are initiating a conversation. Rex (the AI booking agent) replies to assist with their inquiry. On first contact, Rex sends an automatic disclosure so the consumer can provide express consent to continue receiving messages.

On first contact, Rex sends an automatic disclosure message:

"Hi! I'm Rex, [Business Name]'s AI assistant. I can help with booking and questions. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. By continuing this conversation, you consent to receive automated messages from [Business Name]."

This method applies to: appointment inquiries, service questions, scheduling requests, and any other consumer-initiated SMS conversation.

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Opt-In Method 2
Website Form / Intake Form (Prior Express Written Consent)

Businesses collect prior express written consent from their clients through intake forms, booking forms, or website sign-up forms. This consent authorizes the business to send appointment reminders, follow-up messages, retention outreach, and promotional messages via RexRuby's platform.

The following consent checkbox language is required on all forms:

Consumer Opt-In Form
(555) 000-0000
I agree to receive automated text messages from [Business Name] at the phone number provided, including appointment confirmations, reminders, follow-ups, promotional offers, birthday messages, and satisfaction surveys. Message frequency varies (up to 8 msgs/month). Message and data rates may apply. Reply STOP to cancel at any time. Reply HELP for help. Consent is not a condition of purchase or service. SMS Terms · Privacy Policy

This consent checkbox is embedded in: booking forms on business websites, RexRuby webchat widgets, client intake forms (online and in-person), and the RexRuby onboarding flow for business owners. The checkbox is not pre-checked — the consumer must affirmatively check it.

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Opt-In Method 3
In-Person / Point of Sale Consent

When clients visit a business in person, they may provide their phone number and SMS consent through paper intake forms or tablet-based check-in that includes the same written consent language and checkbox shown above. The business is required to collect signed or checked written acknowledgment and to record the consent in their client management system. RexRuby provides TCPA consent logging tools in the dashboard to help businesses maintain compliance records.

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Opt-In Method 4
Keyword Opt-In (START)

Consumers who have previously opted out may re-subscribe by texting START to the business's RexRuby number. Upon receiving START, the system sends a confirmation:

"You've been re-subscribed to messages from [Business Name]. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out anytime."

Message Types & Frequency

Appointment confirmations1–2 per bookingRex
Appointment reminders1 per upcoming visitRex
No-show follow-up1–2 per missed visitRex
Rescheduling / cancellation rescue1 per eventRex
Responses to inbound questionsAs initiated by consumerRex
Post-visit follow-up & review request1 per visitRuby
Lapsed client reactivation (45+ days)1–2 per monthRuby
Birthday outreach1 per yearRuby
Win-back campaign (90+ days)1 per quarterRuby
New client welcome1 per first visitRuby

Maximum message frequency: 8 messages per month per business. Consumers will never receive more than this limit from a single business through the RexRuby platform.

How to Opt Out

Consumers can opt out at any time using any of the following methods:

Reply STOP
Text STOP to any message. Opt-out is processed immediately. A single confirmation message is sent.
Other keywords
UNSUBSCRIBE, QUIT, CANCEL, and END are also recognized and honored instantly.
Email request
Email hello@rexruby.ai with your phone number and the business name to be removed.
Contact the business
Ask the business directly to remove your number from their messaging list.

To resume messages after opting out, reply START to the same number.

Help & Support

Reply HELP to any message to receive support information. You can also contact:

RexRuby.AI
Glendale, California
Email: hello@rexruby.ai
Website: rexruby.ai

Supported Carriers

RexRuby messages are delivered via Twilio and are compatible with all major US wireless carriers including AT&T, T-Mobile, Verizon, US Cellular, and their MVNOs. If you experience delivery issues, email hello@rexruby.ai.

SMS TermsPrivacy PolicyTerms of Servicehello@rexruby.ai